SUSTAINABILITY
FOR PRODUCTS AND BRANDS
Sustainability:
a marketing trend
or a must-do for brands
Free LIVE online lecture
a marketing trend
or a must-do for brands
Free LIVE online lecture
Creative Director
with 20 years experience
at Ogilvy, BBDO,
and Leo Burnett
with 20 years experience
at Ogilvy, BBDO,
and Leo Burnett
LECTURE
Join Kurt Novack, creative director with 20 years' experience at globally renowned agencies, for a live lecture that sets the record straight on sustainability and why it’s a must for any company that wants to stay relevant in 2021 and beyond.
Discover the real-world brands winning with audiences in the sustainability sphere and what sets their vision apart.
You will learn the steps of impactful campaigns, and how to be an advocate for sustainability in your business, starting with the product
You will learn the steps of impactful campaigns, and how to be an advocate for sustainability in your business, starting with the product
KURT NOVACK
Creative director with 20 years’ experience in advertising (Ogilvy Malaysia, Proximity BBDO, OgilvyOne, Leo Burnett)
- Creative director in campaigns for Hermes, Mercedes-Benz, Mini, Toyota, Fiat, Ford, Samsung, Nestle, Procter & Gamble.
- Led a team of 30 creatives as digital lead for a Louis Vuitton campaign that won Cannes Lions, One Show and Eurobest.
- His career has carried him from Paris to Moscow and he now mentors creative teams in Kuala Lumpur, Malaysia.
- Transformed Ogilvy Malaysia’s small team into a full-fledged digital agency, working with Coke, Kotex, Huggies.
CASES
DOVE - LOVE YOUR CURLS
CROSSCALL NATURE’S EYES
LV MUHAMED ALI
PROGRAM
01
What creatives need to know
about sustainability
about sustainability
- — What changes brands are ready to undertake towards sustainability and why
- — How companies incorporate sustainability and growth
02
Preparing today for the customers
of tomorrow
of tomorrow
- — Millennials and Generation Z
- — Boomers and Generation X
- — What your audience should know about the sustainable changes
03
How brands incorporate
sustainability and what’s in it
for them
sustainability and what’s in it
for them
- — Case studies: Patagonia, IKEA, Colgate, Danone, Amazon, Levi’s and others
- — Steps for the brand to become sustainable
- — What creatives should do to fuel brand change
INVITATION VIDEO
AFTER
THE LECTURE
Sustainable
Mindset
Mindset
Learn why brands need to move in a sustainable direction and highlight it in promos. Show the advantages of sustainability value to stakeholders and explain how it benefits their business development.
Cases
Get an insight into the cases of sustainable companies, apply their experience to your own projects, and understand how to build up communications in your project.
Future Thinking
Get to know the values that will work for various generations of customers in the future. Learn what to offer so your audience benefits and find out how virtual experience and virtual fashion are reinventing digital brands.
LECTURE IS FOR
Art and creative
directors,
directors,
who want to learn more about sustainability and understand
how to apply it in the creative industry.
how to apply it in the creative industry.
Strategists, marketing,
PR, and brand managers,
PR, and brand managers,
who are curious about the marketing benefits of sustainability and the steps brands need to take for sustainable change.
Start-uppers
and business owners,
and business owners,
who want to tap sustainability
as a source of product growth.
as a source of product growth.
ONLINE PAYMENT Н
The price of the recorded lecture: 915UAH
The price of the recorded lecture: 50usd
Send us an email after payment
to info@skvot.io
or contact us in telegram @SKVOT_support.
We’ll send you a record of the lecture.
Our courses are not available for citizens of russia and belarus.
to info@skvot.io
or contact us in telegram @SKVOT_support.
We’ll send you a record of the lecture.
Our courses are not available for citizens of russia and belarus.