CREATIVITY: INTUITION VS DATA — a recorded lecture on what is stronger in creativity: intuition or research | SKVOT
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CREATIVITY: INTUITION VS DATA

 
Online lecture on what
has more power in creativity:
intuition or research
Anselmo Ramos
Founder and Creative Chairman at GUT,
winner of Cannes Lions 2021 Grand Prix,
and 195 more Cannes Lions

LECTURE

The industry is getting boring. We give up on new ideas, if research approves of the old. We follow the same safe paths that we know will work. But we know another way exists.
Take a risk and try. During the lecture, we'll discuss how to make the most of each opportunity for a client and your portfolio.Anselmo will tell you in detail why you shouldn't be scared of launching campaigns the market has never seen before, how to find a balance between data and intuition in creativity.
Teacher

Anselmo Ramos

in the top list of creatives by Ad Age, Business Insider and Adweek

  • Founder of GUT, selected as Ad Age’s A-List Agency 2021 and Standout Agency 2020, Track Independent Agency Of The Year by Cannes Lions
  • Co-founder of DAVID creative agency, where he launched Burger King campaign (Proud Whopper, Scariest BK, Google Home of The Whopper), Kraft Heinz, Coca-Cola, Lufthansa and Milka
  • Worked as Chief Creative Officer at Ogilvy Brazil, that won Cannes Agency of The Year in 2013 for the first time ever under his leadership
  • Launched The Dove Real Beauty Sketches campaign, that reached 200 million views and became the most viewed ad video in history
  • Is doing everything possible to win D&AD Black Pencil and Agency of The Year honor by Cannes Independent. He’s got only 195 Cannes Lions, 2 One Show Best of Show, 3 Grand Prizes from CLIO and one of each: ANDY and EFFIE
  • Teaches Pop Culture Engineering at Miami Ad School

HIS WORK

DOVE - Real Beauty Sketches
HEINZ - Wiener Stampede (Super Bowl 2016)
POPEYES - That look from Popeyes
BURGER KING - Google Home of the Whopper (Cannes Lions 2017)
BURGER KING - Proud Whopper
MERCADO LIVRE - Feed Parade

PROGRAM

01
Reactvertising: there’s no time to collect data
  • 2 ways to come up with ideas
  • data means nothing without intuition
  • gut-inspired, data-validated
02
Implementation of
gut-inspired ideas
  • build the right team
  • find the brave clients or those who are ready to become them
  • 3 cases of GUT in detail: experienced by the agency
03
What to do if the idea doesn’t work
  • Q&A

INVITATION VIDEO

AFTER THE LECTURE

Be Brave
Get to know broad-minded thinking, and be brave to use it when speaking out your ideas.
Get Insights
Go backstage in the advertising industry with insights from Anselmo's real campaigns. Prepare for the challenges of bold campaigns -- and what to do if an idea doesn't work.
Find Ideas
Learn how to inspire campaigns the world hasn't seen before, with the perfect balance of intuition and research.
КУПИТИ ЗАПИС ОНЛАЙН
Вартість запису: 1200грн
Вартість запису: 28usd

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Payment
lectures

Payment
On the day of the lecture, we will send you a link with access to your mail.
Total
lecture «CREATIVITY: INTUITION VS DATA»
Full cost
lectures 1200 UAH
To pay
1200 UAH/month
If the course does not suit you (although it is unlikely),
we guarantee a refund

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