BUILDING STRONG BRANDS IN CULTURE - a recorded lecture on how to create a strong strategy for the SKVOT brand
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BUILDING STRONG BRANDS IN CULTURE

Online lecture on leading strategy, inspiring creative teams, and bringing value to the world
THIJS VAN DE WOUW
Strategy Director
в Wieden+Kennedy

LECTURE

Can having a strong POV on culture really help you win over your audience?
Thijs van de Wouw is a Global Strategic Planning Director, Cannes winner, and Forbes 30 Under 30 pick with experience straddling 3 continents. Now, he wants to show you how to create purposeful, moving advertising work that impacts culture in a meaningful way.
This lecture lets you peek behind the curtain to see the thinking and leadership that have produced heralded campaigns. First, you’ll learn the essence of a great strategy and what it takes to get there. Then, Thijs will share his approach to inspiring creative teams and being a catalyst for breakthrough creative work.
Teacher

THIJS VAN DE WOUW

Strategy Director at Wieden+Kennedy, Tokyo and Forbes 30 Under 30 pick

  • Boasts campaigns for influential brands including IKEA, Nike, Audi, and Netflix
  • Recognized by Cannes Lions, The Webby’s, and The One Show in innovation and brand experience categories
  • Served as Senior Strategist for Droga5 New York, ranked the No. 1 agency in the world
  • Led strategy for culturally diverse audiences in Europe, Asia, and the US, including at AKQA Amsterdam and San Francisco as Global Strategy Lead

LECTURER'S WORK

AFTER THE
LECTURE

Strategy
Get inspired to lead with a point of view, and learn frameworks to find the right one.
Realization
Find out how to keep strategy central throughout the creative process, starting with a solid brief.
Career
You’ll learn the unwritten expectations of strategists at A-class creative agencies, and how to deliver on them.

PROGRAM

01
Why the strategy is today more important than ever
  • The essence of the great strategy
  • Marketing is not just for selling
  • What set of skills does a strategist need to get into an A-class agency
02
Creating strong brand strategies
  • No problem — no strategy
  • How to become a catalyst for creativity
  • Strategy presentation
03
Not only advertising
  • Learning revolutionary work — actions, not just words
  • Innovations and experience
  • Contribution to the culture
  • Cases

FOR WHOM

Strategists, marketers, and brand managers
who want to sharpen their approach to developing creative briefs and strategy presentations, and stay involved in the creative process.
Creative directors and communications managers
who want to find new approaches to lead campaigns that rise above the noise.
Start-uppers and small business owners
who have a great product or service but are unsure of how to set their business apart in a crowded market.
BUY RECORD ONLINE
The price of the recorded lecture: 915UAH
The price of the recorded lecture: 50usd

Send us an email after payment
to info@skvot.io
or contact us in telegram @SKVOT_support.
We’ll send you a record of the lecture.
Our courses are not available for citizens of russia and belarus.
 
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Payment
lectures

Payment
On the day of the lecture, we will send you a link with access to your mail.
Total
lecture «BUILDING STRONG BRANDS IN CULTURE»
Full cost
lectures 1200 UAH
To pay
1200 UAH/month
If the course does not suit you (although it is unlikely),
we guarantee a refund

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