The Uncomfortable Truth About the Workof a Marketing Director
Ukrainian vs Global Context
Free Open Talk
What is open talk about?
A discussion to understand the Ukrainian and global contexts in marketing.
Vova Sobolev and Mark Ritson will discuss contemporary challenges in the industry: how creativity affects a company's efficiency and its role during the war, differences in markets, rethinking education, festivals, and lessons from failures.
You will compare different experiences and look at marketing from unexpected perspectives to get inspired for new approaches.
Prepare questions — you will be able to join the discussion.
Language: English
16 DECEMBER
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11:00 UTC+2
Vova Sobolev
- Marketing Director in "Kovalska"
- Worked with brands like "PrivatBank," "PrivatMarket," English Home, VARUS, etc.
- Won gold at the Young Lions Marketers Competition Ukraine
- Graduate of Stanford Business School and a fan of independent creative agencies
- Vova's philosophy - make each project better than the previous ones
Mark Ritson
- Professor of Marketing teaches at London Business School and the University of Minnesota
- One of the 50 most important people in media according to AdNews Power 50, in the top ten of Australian business thinkers by Smart Company
- He has worked as a private marketing consultant for Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Johnson & Johnson, Sephora, Ericsson, Unilever, etc.
- For 20 years, one of the most influential marketing speakers in the Western market
- Has been writing a weekly column for Marketing Week for 10 years
According to the Plan
- Basic Principles of Marketing Management: Truth and Myths
- Does Creativity Affect the Efficiency of a Company's Work
- Creativity During War vs Creativity in Peace Time
- Quality of Marketing Education and its Viability
- Creativity and Efficiency Festivals - Are They Necessary?
- Failures (Fuck ups)
- Challenges for a Marketing Director in 2023