DESIGN IN ADVERTISING

Online lecture on making your voice heard in the creative process
Chris Chapman
Head of Design at Droga5, UK

LECTURE

Being a designer in the advertising world can feel awkward: you’re straddling two different worlds. Can you contribute meaningfully to both?

You have a unique vantage point as a practitioner of both disciplines. Learn how to leverage it to bridge the gap between advertising and branding with concept-rooted design.
Walk through the creative process behind acclaimed ads done by the Droga5 team. Come away ready to take your career higher. Join Chris Chapman, Head of Design at Droga5, for a talk on how to open the door on the ad design opportunity you really want: playing a critical role in developing concepts.
27 JULY  —  4 PM GMT
Teacher

Chris Chapman

 

  • Head of Design at Droga5, named Agency of the Decade 2020 and Agency of the Year 2021
  • Helped transform Droga5 London’s Design department, making it the only advertising agency to be peer-voted a Top 30 Design Studio in 2019
  • Boasts 16 industry awards and counting, including 2 Cannes Lions, 2 Creative Circles, and 6 D&AD Awards
  • Straddles design and advertising to lead striking visual campaigns for clients including Uniqlo, Puma, Volvo, The Tide, Peroni, Cupra, and Coal Drops Yard
  • Started his career in UI/UX before moving into advertising, where he has played a vital role in storytelling and art direction for over a decade
 

HIS WORK

 
 
 
 
 
 

PROGRAM

Purpose
Find the places in advertising where design has real power to communicate ideas.
Execution
See tomorrow’s biggest trends right now, from the perspective of the world’s top-ranked advertising agency.
Career
Get an inside look at the designer role at top advertising agencies, and advice on how to get there.

INVITATION VIDEO

 
 

LECTURE
IS FOR

Graphic, product and web designers
Yes, designers can do more than choose fonts! You’ll learn how to play a vital part in developing creative concepts.
Art, copy, and creative directors
You want to understand the relationship between ads and branding. You’ll see the borders of each discipline and why distinguishing them is crucial for a company’s success.
Brand, communications, and PR managers
It’s time to pull the designers in at a higher level. You’ll learn how Droga5 does this in their award-winning work.

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