Lastivka 2025

June 26, 2025, 2:00 p.m. (Kyiv time)

International conference.
Focusing on the experience of those who are changing the creative industry every day.

SPEAKERS SPEAKERS SPEAKERS SPEAKERS SPEAKERS SPEAKERS SPEAKERS SPEAKERS SPEAKERS SPEAKERS

Fernando Machado

One of the world's most influential marketers. He has received over 160 Cannes Lions(and counting), as well as D&AD, Clio and Effie awards. He has twice been named Adweek's Grand Brand Genius.. Among the brands he’s worked with are Dove, Burger King, Call of Duty and NotCo.
Viktor Shkurba

Founder and Creative Director of ISD Group. He has been shaping the advertising industry in Ukraine for over 20 years. Member of the Cannes Lions jury. Clients include UNITED24, USAID, P&G, Philips, Bayer, and Western Union.
Liza Enebis

Creative director and a partner at Studio Dumbar/DEPT®, an international agency based in the Netherlands specialising in visual branding and motion design. Some of the work she’s done was for OpenAI, Instagram, Google, MTV and Adidas.
Valentin Panyuta

CEO of HyperNormal, Creative Director at United24 media. Former CEO and brand leader at Fedoriv. Worked with Rozetka, Diya, UNITED24, Mriya, Brave1, Megogo, 1+1, Solmar, robota.ua. He is creating the brand of Ukraine at UNITED24 Media.

Raman Djafari

Illustrator, animator and director who has created music videos for Elton John and Dua Lipa. Works with Universal, Warp Records and Downtown Records, as well as Adult Swim, Medium and The New Yorker.
Oleg Tomin

Creative director and founder of the BAF agency, director and owner of the production company TOMIN.FILM. He has created advertisements for brands such as MHP, Luxoptica, Comfy, Rozetka, Nova Poshta, AVK, Kyivstar, and AWT Bavaria.
Oleksandra Doroguntsova

Creative Director at Banda. Together with her team, she has created the branding for Chornobyl, campaigns for OKKO, “Ty yak?” (How are you?), Luxoptica, and Khartiya Brigade. She received Cannes Lions, Epica Awards, Clio Awards, D&AD Pencils, and One Show Pencils awards.
Matt Luckhurst

Co-founder and creative director of The New Company. Has worked with Nike, Norse Projects, Ralph Lauren, LOL Hall of Legends, F1 23, and Utah Jazz.
Eduardo Marques

One of the world's most accomplished creative directors, he’s the winner of over 400 awards, including Cannes Lions, D&AD, Clio, One Show, LIA, Effie, El Ojo, FIAP and El Sol. He has worked with clients including Burger King, IKEA, UNICEF, Airbnb.

ABOUT THE CONF.

Amidst the chaos of trends, technologies, and artificial content, we focus on the experience of those who are reshaping industries.

We highlight the things that drive the world forward. Our discussions will cover collaboration, creative flexibility, inclusivity, globalisation, animation, AI and social responsibility. We explore the future of Ukrainian industry and military marketing.

So that you can create cases that leave a mark. In culture. In the world. In you.

As part of the conference, we are raising funds for UNITED24's Education and Science program.

MODERATORS MODERATORS MODERATORS MODERATORS MODERATORS MODERATORS MODERATORS MODERATORS MODERATORS MODERATORS

Maria Vasilenko

Brand strategist with 10+ years of experience.
Has worked with companies in Ukraine and the US. Currently she works at BSE Global in NYC developing the lifestyle direction. You can read her strategic insights on her Telegram channel “Something Strategic”.
Yevgen Zingerman

Brand and communications strategist
Has experience working on both the agency and client sides. Currently he’s the Chief Strategy Officer at Netpeak Agency, where he is responsible for strategy, creative and SMM for brands.

New York and Kyiv will be on one screen — live from two creative continents.

PROGRAM PROGRAM PROGRAM PROGRAM PROGRAM PROGRAM PROGRAM PROGRAM PROGRAM PROGRAM

Lectures

Matt Luckhurst

Creative Flexibility: Ideas that Work No Matter What Changes in Tools, Platforms, and Algorithms.
Raman Djafari

Animation and meaning: how to turn concepts and messages into visual experiences.
Fernando Machado

Standing out in creativity: collaborations, bold communication, and why chase “Canes Lions”.
Eduardo Marques

Future-ready ideas: social impact, versatile creativity, and local context.
Liza Enebis

The creativity of the future:: the code of emotions, tools of influence, technology, and inclusive design.

Open talk

Representatives of the Ukrainian creative industry

We discuss the challenges that Ukrainian creatives face, including war, AI, domestic and international markets, and the eternal question of 'how to move forward'.
Representatives of the Khartia and Da Vinci Wolves brigades

We discuss military branding, ethics, messaging and support for the brigades from Ukrainian creatives.

Lectures in English
Live open talk in Ukrainian
Free access

We will send you a link to the conference in the chatbot, remind you to come to the lectures, and send you the recording of the broadcasts. Stay tuned.